The ideal eye brow has evolved over time. It is ever so highly influenced by media and celebrity preferences. The thin and high-arched brow of yesteryears has given way to the more full-bodied and gently curved brow of today. The brow position of men should sit at around the upper level of the eye socket (orbital rim), whereas the position of a youthful female brow should be above that level. With time, our brows drop, and begin to “hood” over our eyes, resulting in a tired and aged appearance. We may try to counteract this effect by sub-consciously and continually raising our eyebrows when we have our eyes open. This can explain part of the reason why some people develop deep wrinkle lines on their foreheads. The brow contributes significantly to an aesthetic upper face and is often neglected during analysis of the ageing face. A good way to ascertain the proportion to which brow drop is contributing to an ageing face is to manually elevate the outer part of your brows and see how much this opens up and “reveals” your eyes. Brow lifts can range from endoscopic to limited incision to open techniques. An open brow lift remains the gold standard to which all other techniques are compared to. The goals of a brow lift are: 1. to elevate the brows (the outer portion, in particular), and 2. to reduce the effects of the frown line muscles. Established frown lines and forehead wrinkles may not be totally eliminated from a brow lift and may require additional intervention such as fillers. Indeed, it will be an interesting observation to see if public and media perception of the ideal brow continues to change. Regardless of this, one fact will remain certain. Our brows will drop, as long as there is gravity, and as long as the clock keeps on ticking.